Customer story
Brag House powers HBCU Fortnite Tournament
Company
McDonald’s and Coca-Cola partnered with Brag House to create an inclusive gaming experience for Historically Black Colleges and Universities (HBCU) students.
The problem
HBCU gamers are an underserved audience with limited access to competitive gaming opportunities and financial support. Many lack official gaming and esports programs and resources to engage in the gaming community meaningfully.
The solution
In partnership with McDonald’s and Coca-Cola, Brag House launched the Black & Positively Golden Gamers Fortnite Tournament – a free, fully digital competition featuring solo Fortnite matches in private lobbies for up to 400 HBCU students.
The tournament offered three $15,000 scholarships ($45,000 in total) sponsored by the Thurgood Marshall College Fund.
The three winners of the tournament were flown into Atlanta, with McDonald’s and Coca-Cola hosting awards and exclusive experiences.
Brag House amplified engagement with live streaming, real-time leaderboards, and in-game bragging features, creating a vibrant, connected gaming community.
The results
Engaged 400+ HBCU students nationwide in a unique casual gaming tournament.
Delivered meaningful brand exposure for McDonald’s and Coca-Cola within the HBCU community.
Created new opportunities for HBCU gamers through scholarship prizes and live event participation.
Strengthened community ties and digital engagement with innovative tournament features.
