Customer story
Brag House powers Southern California (SoCal) eGaming Activation
1.7M+
60K+
54K+
240+
5.5%
27 Minutes
Company
McDonald’s
The world’s largest fast food restaurant brand, focused on innovating customer experiences and reaching the next generation of consumers through digital-first engagement
mcdonalds.com
Coca-Cola
A global beverage leader dedicated to inspiring moments of optimism and happiness, with a strong focus on connecting to younger audiences through culture and community
coca-colacompany.com
Location
Industry
The problem
McDonald’s and Coca-Cola wanted to connect authentically with college students in the SoCal market, a diverse and digitally savvy audience, but struggled to create meaningful, large-scale campus engagement that combined both in-person and digital experiences.
The results
Brag House designed and executed the SoCal eGaming Activation at LA LIVE during the World Cup Trophy Tour (WCTT), creating a dynamic campus experience that blended gaming, community, and brand engagement.
The activation attracted 200+ college students from more than 70 Southern California colleges and universities, fostering authentic connections between brands and students. Over 1,000 in-person conversations were driven by campus brand ambassadors, complemented by 15,000+ direct digital interactions through GroupMe and DMs.
To extend engagement beyond the live event, Brag House hosted a week of online activations, featuring 30+ hours of livestreaming with authentic, organic brand integrations. These digital extensions amplified participation and maintained momentum within the student community.
More than 240 students signed up for continued engagement, fueling a sustained community beyond the activation. Supported by a fully integrated digital marketing campaign, the initiative delivered 1.7 million impressions and reached 1.2 million Gen Z consumers.
Live event zones and branded fan experiences created immersive touchpoints that connected in-person excitement with ongoing digital amplification.
