Customer story
Scalable casual gaming activation for mass Gen Z conversion
1.2M+
(10x above industry average)
900K+
(4.5x above industry average)
$0.24
(8x more efficient than industry average)
Fortnite: Battle Royale
fan’s favorite casual gaming title
20 Hours of Livestreaming
authentic brand integration
$10,000
and spectators of the activation
Company
McDonald’s
The world’s largest fast food restaurant brand, focused on innovating customer experiences and reaching the next generation of consumers through digital-first engagement
mcdonalds.com
Coca-Cola
A global beverage leader dedicated to inspiring moments of optimism and happiness, with a strong focus on connecting to younger audiences through culture and community
coca-colacompany.com
Location
Industry
Key features used
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Branded tournaments
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Branded loyalty tokens
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Gamer recruitment
-
Fan zones
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Branded tailgates
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Bragging matchmaking
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Professional commentary
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In-stream & out-stream ads
The problem
McDonald’s and Coca-Cola aimed to boost the McD’s app downloads, McDelivery orders, and brand engagement with Gen Z, a highly valuable yet ad-resistant audience. Traditional advertising wasn’t cutting through, and the brand needed a more immersive, social, and measurable strategy to reach younger consumers.
The solution
Brag House created a fully branded Fortnite tournament series tailored to McDonald’s goals of driving app downloads, McDelivery orders, and brand engagement among Gen Z.
The Golden Royale Cup featured multiple regional qualifiers leading to a national finale, combining competitive and casual play to maximize reach.
By integrating custom “Loyalty Tokens” redeemable for McDonald’s rewards and promotional codes, Brag House fueled organic player engagement and incentivized real-world actions.
Leveraging professional live-stream production, branded overlays, and influencer shoutouts, the platform ensured immersive, authentic brand exposure during all tournament phases.
Brag House’s end-to-end management from tournament operations to player recruitment and broadcast allowed McDonald’s to scale the activation seamlessly across 30 plus cities, delivering a centralized and measurable marketing experience.
This approach empowered McDonald’s to connect deeply with Gen Z, driving both brand affinity and tangible sales impact.
The results
| The campaign delivered massive reach and ROI for McDonald’s: | ||
| 1.2M+ live impressions, 900K+ video views |
17K+ URL clicks to McDonald’s platforms | |
| $0.24 CPC, $3.10 CPM — significantly outperforming industry averages | 1.15M minutes watched, with 12-minute avg. watch time per viewer | |
| 300K+ live views, 1,100+ average viewers per minute | 20 hours of brand appearances & mentions during livestreams and 8.5K+ live chat messages | |
With 78% of viewers aged 18–24 and nearly 40% identifying as women, McDonald’s and Coca-Cola reached its target audience at scale — with real engagement and real results.
By leaning into casual gaming and purposeful play, McDonald’s and Coca-Cola connected with Gen Z in a way traditional media simply couldn’t.
